These simple facts hold true for every business:
- The more you know about your current and potential customers, the better you can speak to their desires and fears, and even come to shape them to your advantage
- The more you know about your competitors and substitutes, the better you can exploit their weaknesses and counter their strengths.
- The more you know about your own company’s strengths and weaknesses, the sharper you can make your marketing appeals and the more profit you can generate from the same amount of effort and investment.
The benefit of taking the time to examine (or re-examine) your marketing environment is that you gain insights that are not readily apparent, which you can manipulate to your advantage.
Most of your competitors will never take the time and invest the money to do this.
Corporate Momentum is a Brisbane-based marketing company that makes millions of dollars in new profit for its clients by simply doing marketing the right way. We design and execute externally-focused research, we look inwards to analyse your company from top-to-bottom and we use the insights to create very profitable, long-term competitive advantage that underpins of all your sales and marketing activity.
If that sounds like a big investment of time and money, that’s because it can be. Multi-national corporations spend millions seeking the same kinds of insights and advantages every year.
But you don’t have to invest a lot to gain a lot.
Use our experience to fix immediate problems and start generating new profit
Our consultants have decades of marketing experience behind them. That means they can quickly see inefficiencies or wasted effort that can be redeployed to generate better results immediately.
When we start working with you, our focus is on making quick changes to easily-identified profit inhibitors. These are things like pricing issues, supply chain costs, incorrect promotional tactics, sales team performance and more. We can see the issues our clients can’t. That’s the benefit of our experience. Often, we find new profit that offsets the investment in our services, making the rest of the engagement cost-neutral or significantly cheaper.
Once the top-line issues are resolved, we will take a deep dive into your market. Because that’s where your long-term strategic advantage is to be found.
Creating long-term strategic advantage
Here is where Corporate Momentum differs from other Brisbane marketing companies.
Rather than simply make a plan to help you sell more of what you have today, we use the insights that we gather from your external marketing environment and your internal research to make a business case for change. Perhaps it’s a new product line, perhaps a new market or a new service range. Whatever the intelligence points to, we show you how it’s possible to adapt safely and what the estimated benefits of doing so are likely to be.
By embracing intelligence-backed change, we help you find profitable industry niches where you can charge more and sell more, with less competition, for longer. That’s sustainable competitive advantage.
“They took the time to understand our business, what was unique in our proposition to the market; committed themselves to success – not just promises that it might work.
What’s resulted is a true business partnership between our organisations and an ongoing exchange of ideas and execution to make that growth happen. What I appreciate the most is the candour and passion.”
JAMES WALKER, MANAGING DIRECTOR, COMPUTER ONE
Would you like to make new profit?
For straight-talking advice from Brisbane-based marketing experts, call 1300 36 20 27 or send us an enquiry.