What is the difference between a strategy and a goal or a mission statement? Many times, we have asked business leaders to tell us their strategy only to have them point to a poster on a wall with one or more success statements and no guidance on how those goals will be achieved.
Goals are important. They tell us where we are heading. Vision or Mission statements tell us why we are on the journey in the first place. But they are not strategy by themselves.
A strategy is a coordinated series of actions or choices, backed by the resources you can command, to achieve a defined goal. In business, what underpins good strategy is a robust understanding of the competitive environment in which you operate. When you achieve sufficient understanding of the environment, the opportunities to create and exploit competitive advantages become readily apparent and your strategy can be created.
But strategy without action is ineffective. That is why our team does not just help create strategy, but execute it too, to bring it to life and achieve your goals.
Good strategy makes a world of difference to the results you can achieve. Let’s talk about how we can help you create and execute it. Call us on 1300 36 20 27 or fill in this form.