Strategic Planning

Strategic Planning

Identify opportunities, create and exploit competitive advantage

Good strategy is a multiplier of value in your company.

But what is a strategy, and what makes yours “good”? What process should you follow to create it?

Strategy is where we live. Understanding all the moving pieces on the chessboard of your industry, planning the right moves to achieve your goals and then helping you implement the plan is what we have been doing for the past two decades.

What is the difference between a strategy and a goal or a mission statement?  Many times, we have asked business leaders to tell us their strategy only to have them point to a poster on a wall with one or more success statements and no guidance on how those goals will be achieved.  

Goals are important.  They tell us where we are heading.  Vision or Mission statements tell us why we are on the journey in the first place.  But they are not strategy by themselves.  

A strategy is a coordinated series of actions or choices, backed by the resources you can command, to achieve a defined goal.  In business, what underpins good strategy is a robust understanding of the competitive environment in which you operate. When you achieve sufficient understanding of the environment, the opportunities to create and exploit competitive advantages become readily apparent and your strategy can be created.

But strategy without action is ineffective.  That is why our team does not just help create strategy, but execute it too, to bring it to life and achieve your goals.

Good strategy makes a world of difference to the results you can achieve.  Let’s talk about how we can help you create and execute it.  Call us on 1300 36 20 27 or fill in this form.


How do you make a strategic plan?

It is no surprise that strategic planning is so uncommon in business.  It takes an uncommon effort and investment to lay the groundwork for a plan that will succeed.  Many leadership teams find the setting of goals, determining the policies that will support their achievement and assigning the required resources a mentally draining exercise that is frequently the cause of disagreement.

Here is how to do it right.


“I need new strategy now.  What are my options?”

There is no effective substitute for the full strategic process when it comes to creating and exploiting competitive advantage, BUT there is an alternative that delivers a profitable plan inside two weeks.

It is a very hands-on and collaborative process that sometimes creates so much in savings and new sales that it delays the start of the full strategic effort as a result of sheer success.

Here is what happens.

iStock-917522290 1

Richard Rumelt on Goals-as-Strategy:

“…the doctrine that one can impose one’s visions and desires on the world by the force of thought alone retains a powerful appeal to many people. Its acceptance displaces critical thinking and good strategy.”

We recommend reading this seminal text to understand why simple goal setting is not enough, what it takes to create good strategy, and why it is so important to maintain discipline in creating it – gathering  information both internal and external to the company, uncovering opportunities and designing actions to exploit them.

You can acquire a copy here


For objective, straight-talking advice from strategic planners with more than 20 years of multi-industry experience, call 1300 36 20 27 or send in this form.